Ralph & Vicki Cianciarulo

Owners, Archer’s Choice® Media, Inc.

Updated: April 2008

When you talk about hunting and promoting it to the entire family, there are two names that always come up, Ralph and Vicki Cianciarulo, ‘North America’s Favorite Hunting Couple’ and hosts of the number one bow hunting television show, ARCHER’S CHOICE® and now their new show, THE CHOICE.

Ralph and Vicki have done it all, from owning their own archery pro shop, to outfitting for deer, bear, and elk. They have worked from the bottom up to earn a reputation that is second to none in the hunting industry. It doesn’t matter to them if their names are up in lights, they would rather continue to grow the sport, than brag about their accomplishments. Their knowledge comes from the highest authorities out there, the animals themselves. They scout, hang stands, and do what we all do, just hunt. Ralph & Vicki believe that the best way to learn is from hands-on experience; and their TV shows, DVD’s, seminars, and articles all prove they are the REAL DEAL!! All of Ralph & Vicki’s seminars are done with the finest of video and audio, so the viewers will be locked in their seats and assured total entertainment. They have an amazing ability to connect with everyone that they talk to regardless of their background and each walk away with a much greater appreciation and understanding of bowhunting and hunting.

Through all of their success, Ralph and Vicki have remained unbelievably humble and down to earth as their greatest joy comes from bringing one more persons into the sport of hunting. In 2001, they were blessed with a son, RJ. In January 2006, RJ took his first animal, a feral hog in Florida, with a Ten Point crossbow. That was the proudest day of their lives, bar none!

Archer’s Choice Media is a family owned and operated business, and has made many great accomplishments. ARCHER’S CHOICE® TV show was nominated for the ‘Fan Favorite Hunting Show’  Golden Moose Award from the Outdoor Channel. In 2005, not only was the TV show nominated, but won it! The Golden Moose for ‘Fan Favorite Hunting Show’ from the Outdoor Channel! This award is based on the TV show who received the most votes on the Outdoor Channel website and Nielson ratings. In January of 2006, Cabela’s®, the World’s Foremost Outfitter®, honored Ralph & Vicki by asking them to become part of their exclusive Hunting Pro-Staff.

Chances are you’ve heard of Ralph Cianciarulo. Ralph bow hunts for a living in many places throughout North America and into Africa and Russia, from places that we are all familiar with, to places that grab a hold of you when you’re not looking and then don’t let go for another forty years. His house is a taxidermist’s paradise; lions, deer, bears, cape buffalos, elk, caribou, moose, zebra, and countless other trophies line the walls.

Ralph is co-host of the number one bowhunting television shows on the Outdoor Channel, ARCHER’S CHOICE® and THE CHOICE. Ralph discovered bowhunting at a very young age and has held it close to his heart ever since. He has taken a dream from an early age and made it a reality—hunting all over the world; bowhunting nearly everything you can imagine. From owning his own pro shop to where he is today, he knows what it takes to make it happen. Traveling year round, and through the seminars, DVD’s and the TV show that reach millions of people, Ralph’s message has never changed, ‘It’s more important to promote the sport of hunting to the entire family, no matter what the weapon you choose, just hunt!’

Ralph was fourteen years old when he harvested his first whitetail deer with his bow and has continued with determination to bow hunt for a living. At the age of twenty-three, Ralph opened Archer’s Choice, Inc., which was one of the nation’s top rated archery pro shops. As Archer’s Choice grew, so did Ralph’s notoriety. This is where Ralph earned the respect of thousands of sportsmen. Ralph has served as a guide and instructor to many famous athletes and celebrities, including; Bo Jackson, Walter Payton, Kurt Russell, and many others. Through the years, Ralph has also run many different bowhunting camps, for whitetail deer, black bear, elk, and mule deer.

In September 1991, Ralph was the first bow hunter in history to harvest a Eurasian brown bear within the interior of Russia; this hunt was sponsored by the Russian Ministry. In 1993, Ralph successfully stalked and harvested an African cape buffalo in the Republic of South Africa. Ralph’s skills and enthusiasm has won him the admiration of the world hunting community. In 1994 and 1995, Ralph returned to South Africa and harvested some more animals. In 1996, Ralph harvested his second cape buffalo with his bow while in Tanzania. When he returned that same year, Ralph was named to the “Hoyt USA Hunting All-Star Team”.

Ralph is more interested in promoting the sport of hunting than just seeing his name up in lights. He believes that if we promote the sport, all will prosper, instead of just a few. Ralph Cianciarulo, an international bow hunter, TV personality, seminar speaker, and noted videographer, is a man dedicated to teaching and instructing thousands of people on the sport of archery and hunting.

In January of 1997, Safari Club International recognized Ralph’s video work by giving him the “Outstanding Bowhunting Videographer” of the year award. Ralph’s experience and knowledge come from the wildlife habitat itself, not from text books. He learns daily, right from the highest authorities in business…the animals themselves. Ralph enjoys sharing this knowledge with many sportsmen and women.

“When I do something, I do it with a lot of intensity. I feel you need to give more than 100% of yourself to live out your dreams.”

--Ralph Cianciarulo

“Hunting is a man’s sport”, well no one told that to Vicki Cianciarulo when she started hunting nearly 20 years ago. From running an archery pro shop, setting up and tuning bows, her passion, her drive, and her success has earned the respect of every hunter out there. Vicki is not just another hunter, but rather a role model for millions of women & girls all over the globe. She has hunted more species than most men. Vicki is co-host of two of today’s top rated award winning hunting TV shows with her husband, Ralph Cianciarulo. These two have introduced millions of viewers to their very unique relationship and incredible hunting adventures on ARCHER’S CHOICE & THE CHOICE TV Shows that air on the Outdoor Channel. Plus, you have watched her on numerous other hunting shows and DVD’s. Many have seen her speak at seminars all across the USA.

When it comes to hunting, she is one female hunter who stands above the rest with taking many record book animals with her bow and arrow. Vicki has taken the largest wild whitetail deer ever on camera by a female, scoring over 200”, with numerous black bears to her credit and having two B&C bears. Vicki has taken three Yukon Bull Moose with her bow, Canadian moose, numerous Caribou, Dall sheep, Mule deer, Whitetail, Antelope, the Turkey slam with her bow, along with many different African species, and much more. She has outfitted and guided for bear & deer, she’s been on conservation boards, interviewed by all types of media, she’s a wildlife photographer, and she thanks God everyday for all she has been given. Talking to anyone in the industry, they will tell you that Vicki & Ralph with all their success, have never changed and have always remained as they were from the beginning.

“It’s not about all the hype—we are not trying to be something we’re not, we are just hunters who are blessed to make a living doing something we are so passionate about. It’s not about how great someone thinks they are, it should be about how can we grow the hunting community, how can we share with everyone the thrill of the hunt and adventure, how do we keep it real, exciting and most of all get the family’s involved. That’s what we think it should be about!”

--Vicki Cianciarulo

“Vicki is a full time mother, hunter, TV host and wife, she runs Archer’s Choice Media and she is the real deal and I am so proud of her!”

--Ralph Cianciarulo

Archer’s Choice® Media, Inc., Ralph and Vicki Cianciarulo and the Posse are proudly sponsored by:

Ameristep, Bad Boy Buggies, Bear Scents, Beman, Burt Coyote, Cabela's, Caldwell, Camo Carpet, Delta Targets, Evolved Habitat, Hoyt, Hunter Safety Systems, Hunger's Specialties, LVE Decals, Mad Dog Gear, McKenzie Targets, New Archery Products, Nikon, Plano, Rancho Safari, Realtree, Russell  Moccasin, Scent-Lok, Scott Archery, SHE Safari, Stealth-Cam, Ten Point Crossbow, Therma Cell, ThermalLine, Thompson Center, Tipton, TruGlo, Wheeler.